Welcome to The Epic! I am launching this blog as a manifesto for and a guide to living well. The title and motto of the blog are taken from the Epicureans, at least some of whom believed in the notion that not one minute of the future was guaranteed to them and that as a result they had the duty to live life to its fullest every moment.

I believe in discovering fun and pleasurable things wherever I find myself each day and I am told I have a knack for unearthing them. My hope is that by sharing in my pleasures and some of my ways of finding them you will begin to collect all the riches that lie in the moments of your life. They are there. Take them! All our lives should be.....Epic.

Sunday, October 10, 2010

Epic Ads: The Surprise Gift

This store was founded in 1854 and yet I had never heard of it. They do not seem to have a store in Wisconsin. Or in Florida. Or anywhere in America other than Worcester, Massachusetts. Their web site is in French. Exclusively. They seem to sell fine food and wine. Some home accessories I'll bet. Perhaps a nice cork screw or two.

She's walking toward me on the Pont ............. in Paris. Dressed to the nines. She popped by Hediard on the way because she knows what I like. That they have it there. And that only she can give it to me.

You know what I like the best about this ad? That she looks like a real woman, not some overly thin model. Draped in several yards of gray satin. Note to myself...on that first grand trip to Paris, Hediard it is. I'll buy something. Just to thank them for this marvelous ad.


Belle de Ville said...

Guess who was at a little birthday soiree today and got a little je ne sais quoi in her birthday bag.
Still, I'd rather have that grey satin dress and a trip to Paris.

Keith said...

I love this ad myself. Thanks for sharing it with us. Have a great week.

Unknown said...

Hediard was new to me. I found out there is one in Singapore, and
the website is in English. They
sell teas, chocolates, etc.
I'll go with Belle de Ville's idea
(last line) and the goodies from this store.

Unknown said...

Hediard was new to me so I found out they have a website in English for a store in Singapore. Beautiful